5 ways to better your brand photography right now
One image can tell a thousand words, and we all know visual content goes a long way when it comes to engagement. However, you shouldn't just post some random pictures of your furry family members. When it comes to your brand photography, you always want to be deliberate with your approach.
As you may know by now, Photography is one of the many things a converting brand identity needs to have. It comes right after you established your logo, color palette, typography, and design systems. If you are not sure what you need to build your brand identity, make sure to sign up to my email list, and you will receive a Create a Converting Brand Identity FREE DIY Checklist!
Alright, let's get down to business.
5 ways to better your brand photography:
Use professionally taken pictures
Use a consistent photography style
Use on-brand photo filter
Show images with your ideal customers
Wear on-brand colors in your portraits
1. Use professionally taken pictures
It might be a no-brainer, but I highly recommend either hiring a professional photographer or use of professionally taken stock photos to create your brand images. When you tell someone about your offerings, they are going to check out your foundation, such as website and social media, to make sure you are credible. You don't want them to take their business elsewhere because your images don't look professional enough. Right?
2. Use a consistent photography style
The easiest way to make sure your photography style is consistent is by using the same person for all your photos. When your photos are consistent, it is more likely that people will trust you. We all know, in business everything is based on trust and building trust.
3. Use on-brand photo filter
If you currently cannot afford to hire a professional photographer, you can create a consistent photography style by applying photo filters to your images. However, make sure that all your photos are well lit and mix in some stock photography to position yourself as an expert in your field. You can get great stock photos from any of the websites below!
4. Show images with your ideal customers
We only purchase from vendors who serve people like us. Why? Here comes the trust factor again. Seeing other people similar to us being satisfied and happy ensures us about our upcoming investment.
5. Wear on-brand colors in your portraits
The purpose of these photos is to use them on your website and other marketing efforts, so it’s a good idea to keep your brand colors in mind when choosing your outfits. If you wear colors that are completely off-brand, you risk a chance of clashing with the other visual elements of your branding.
All in all, these are all small things but essential in looking trustworthy and can change the way people perceive your business. After all, we all desire not only to sound like but also to look like the industry experts we are.
Were you able to elevate your brand photography? I would love to hear more about your experience in the comments below!