When you have a business you know that you also need a logo. But just a logo is not enough! You need to find the best logo for it. Why do you need to find the best logo?

A good and an appropriate logo can grab attention to your offerings, meanwhile creates a strong first impression on your potential customers. A good logo builds a strong foundation for your brand identity (because your brand identity is not only your logo, grab your brand identity checklist when you sign up for my email list here). It also allows you to design a memorable brand that sets you apart from your competitors.

But what is the best logo for your business?

First, we have to start with the types of logos a business can have.

There are 7 types of logos your business can have:

1. Lettermarks/Monogram logos⁠

2. Wordmarks/Logotypes⁠

3. Pictorial Marks/Logo Symbols⁠

4. Abstract Logo Marks⁠

5. Mascots⁠

6. Combination Marks⁠

7. Emblems⁠

Now, let's see which one is the best for you!

Lettermarks/Monogram logos

Consist of letters that are typically the initials of your brand. Best for you if your business has a long name to help easy legibility on business cards.

Wordmarks/Logotypes

These type of logos are font-based logos that focuses on a business’ name alone. Best for you if your business name is short and catchy, or if you have a new business and want to get your name out there.

Pictorial marks/logo symbols

An icon or simple graphic based logo. Best for you if your company is already established and has a strong brand recognition.

Abstract logo mark

An abstract logo mark is a geometric shape that represents your business. Best for you if you want your business to look unique and cultivate emotions around your brand through colors and forms.

Mascots

Mascot logos involve an illustrated character. Best for companies that want to appeal to families and children and create a wholesome atmosphere.

Combination marks

These logos combine wordmark/lettermark and a pictorial mark/abstract mark. Best for you if you want to trademark your logo as it creates a unique combination⁠.

Emblems

Logos that look like badges, seals, and crests. Best for you if your business wants to look traditional with a striking impact, and your logo is not being used in small format as they are hard to read.⁠

What is the best logo for your business? Leave your answer in the comments below!⁠

I also recommend you to check out “Kelly Morr's "The 7 types of logos (and how to use them)", and Tailor Brands' “7 Reasons Why a Logo is Important”.