What is your brand personality?

Discover the world of brand archetypes to attract your ideal customers and turn them into loyal advocates

You Dream of an Authentic and Effective Brand

One that draws in your dream shoppers & turns them into raving fans

Instead, you find yourself stuck, wasting precious time staring at color palettes, font combinations, copywriting techniques, and trying to find the best strategies to show originality through your brand and get more eyeballs on your products. You need help narrowing down your options and break from the overwhelm.

The Brand Personality Quiz

will help you discover...

✓ What attracts your ideal customers

Attract Ideal Customers

✓ Color & font options for your brand

Colors, fonts, for your brand

✓ Inspiration to fully live your brand

Inspiration Guide

After You Take the Quiz...

An exclusive PDF specific to your Archetype, plus more resources & brand insights, will be heading to your inbox.

Archetypes are patterns of behavior reflecting human characters defined by Swiss psychiatrist Carl Young.

When we think about brands, we tend to "anthropomorphize" or "personify" them because we want to connect with humans, not products or services. We recognize these patterns of behavior unconsciously while our conscious minds attach meaning to them, evoking deep-seated emotions in us.

Leveraging your Archetype in your brand enables you to create an authentic brand that evokes the right emotions. So the right meaning of your brand is understood by the right people.

Brand Archetype Icons

But what are archetypes?

Get your brand's map to treasure!