Let me ask you this, my friend. Is your brand memorable? How do your customers describe your brand to their friends? If you are like me, you want your people to describe an outstanding experience. You want them to rave about how well your brand takes care of people. Or maybe you want them to invite everyone they know to buy from so everyone can be part of your tribe.

But how do you get to the point your customers refer you to their friends? How do you invite those to your brand who can become raving fans? Well my friend, the thing is brands are like people. Most people pay attention to the clothes they wear, the way they speak, aka the way they appear. It is their identity, and it informs us outsiders of what kind of person they are. Your brand identity is crucial in your business. It can evoke the feeling of desire in someone, or it can trigger them to leave immediately.

Here are 3 ways a new brand identity can transform your business:

1. It creates a system that is easy to manage

2. It demonstrates confidence

3. It gets you noticed

It creates a system that is easy to manage

Imagine how much time you could save when you don't have to think about which fonts and colors to use on your website or next social media post. A clearly defined brand identity can save you hours of trial & error when creating the next branded piece for your business. It also makes working with vendors a lot easier as it puts everyone on the same page on how your brand is supposed to appear.

It can demonstrate confidence

Using the same colors and fonts consistently throughout your brand demonstrates confidence and makes your business look very well put together. When your brand looks confident, it tells people you know exactly what you are doing and clears any doubt one would have without knowing your products. 

It gets you noticed

Identity, by its nature, is visual and visible to others. However, a strong identity goes way beyond appearance. It can position you as a seasoned industry leader, distinguishing you from the competition, and at the same time, communicating what your brand stands for to attract those you meant to target.

All in all, a new brand identity is not only going to make your brand look pretty, but it can propel you forward over time, leading to people wanting to be in your tribe.

Want a new identity but have no time to do it on your own?

Let's hop on a call to see how we can work together. Click the button below to schedule a Virtual Coffee Break with me!