Why You Need an Ideal Customer Right Now
"But my products can help everyone." The objection entrepreneurs have before creating an Ideal Customer Avatar (ICA). I get it. When you first create a quality product that changes people's lives, you want everyone to be able to get their hands on it. Why limit yourself?
However, being super clear on this person allows you to save time, energy, and money long term because you are not spending time creating content for and market to people who will never buy your products. You know, it is one of those things that will keep coming up, and you eventually have to do it at some point to grow your business.
Your dream client isn't "all women" or "all women who want to live a natural lifestyle." You need to understand her on a much deeper, emotional level. Why? Because knowing your dream client allows you to custom tailor your offers to her specific needs and create pricing, she is ready and willing to pay for your high-quality clean products.
Becoming crystal clear on your ICA makes it easier to connect with her because you already know where she likes to hang out. And the plus, you never have to think again about what to say or how to say it on your website, newsletter, and social copy because you exactly understand what she needs.
Let's take one of my clients, who is working to create the change she wants to see in the world with her business, Liv. Before our work together, Liv was looking for help with her packaging. She wanted to create a look that matched the "vibe" she wished to portray in her business. As I do with all my clients, Liv and I had a Brand Strategy Session where we looked at her ICA in great depth before jumping to the drawing board to create her design.
*Liv with her orders before a postoffice run
As a result of this clarity we created around her ICA, her TikTok following grew to over 100k, and her daily orders skyrocketed. And wait for it! It all happened even before we launched her new packaging and branding. It's amazing! Isn't it?
Would you like to be like Liv and gain clarity on your Ideal Customer Avatar while creating a strategy that is your brand North Star to grow your business? Well, this is your cue! Click the button below to book your Virtual Coffee Break and take your business to the next level!
