About this project
Frutti is a conceptual brand project for a brand that would like to help its consumers to start their mornings in a healthy way, by drinking organic fresh cold-pressed juice.
To achieve this look and feel, my goal was to reach people who live for physical activity, and pay close attention to their diet.
Naming
Logo
Brand Identity
Messaging
Selected vibrant colors show energy and health due to their saturation and hue. They also represent the colors of Kumquat, Pomegranate, and Kiwi fruits.
Pressed Juice’s ability to increase immunity. Burst of fresh energy from drinking organic cold pressed juice
Name indicates of fruit content