About this project
iMoksha is a conceptual brand project for a social media platform where yoga loving people are invited to find their liberation through the practice of yoga, with devoted yogis.
To create the name and look, I focused on consumers who would like to find peace and relaxation when doing yoga.
Naming
Logo
Brand Identity
Selected yellow color is dominant in Hindu illustration and also shows the relief of stress yoga practice can offer
Element from symbol of the Root chakra
Moksha is a term in Hinduism, Buddhism, Jainism and Sikhism which refers to various forms of emancipation, enlightenment, liberation, and release